Shipping is one of the most critical touchpoints in e-commerce. A single mistake can result in lost sales, higher costs, or disappointed customers. The good news is that most shipping errors are preventable with the right systems and strategies in place. Here are the most common pitfalls and how to avoid them.
Using the Wrong Packaging
Oversized boxes can increase dimensional weight fees with carriers like UPS, FedEx, and DHL. On the other hand, inadequate packaging can lead to damaged products and costly returns. Always right-size your packaging and use proper protective materials to balance safety with cost.
Failing to Compare Rates
Many businesses stick with one carrier out of convenience, but rates vary widely depending on destination, size, and weight. Tools like Shippo and EasyPost allow you to compare prices across multiple carriers to ensure you’re not overpaying.
Inaccurate Labels and Addresses
Typos or outdated addresses can delay shipments or cause packages to be returned. Using automated label generation from platforms like ShipStation can reduce errors and ensure addresses are verified before shipping.
Ignoring International Rules and Fees
International shipping introduces customs duties, tariffs, and additional paperwork. Failing to account for these can lead to unexpected costs and long delays. Carriers like DHL specialize in international logistics and provide customs support to help streamline the process.
Not Offering Tracking to Customers
Today’s customers expect real-time visibility on their orders. Neglecting to share tracking numbers leads to more customer service inquiries and frustration. Services like AfterShip can centralize tracking updates across carriers and enhance customer communication.
Overlooking Returns Management
Returns are part of the e-commerce experience. Without a clear and cost-effective return process, businesses risk losing repeat customers. Services such as Happy Returns and Returnly make returns simpler for both businesses and shoppers.
Final Thoughts
Shipping errors don’t just create logistical problems—they affect your brand reputation and customer loyalty. By addressing packaging, comparing rates, ensuring accurate labels, and adopting reliable tracking and return systems, businesses can avoid the most common pitfalls and keep customers happy.
