Keeping customers updated about their orders is one of the most important parts of running a business. Shipment tracking not only builds trust but also reduces customer inquiries and improves satisfaction. With the right tools and practices, you can monitor every package and provide your customers with real-time updates.
Why Shipment Tracking Matters
Transparency is key in e-commerce. Customers expect to know exactly where their package is and when it will arrive. Without reliable tracking, businesses risk negative reviews, higher support costs, and decreased loyalty. Effective tracking improves communication and helps you address delivery issues before they escalate.
Carrier Tracking Systems
Most major carriers offer free tracking services:
- UPS Tracking – Offers real-time updates and delivery alerts.
- FedEx Tracking – Allows users to customize delivery times and notifications.
- USPS Tracking – Free on most services, including Priority Mail and First-Class packages.
- DHL Express Tracking – Especially useful for international shipments with detailed customs updates.
Third-Party Tracking Tools
Businesses that use multiple carriers often benefit from centralized tracking platforms:
- AfterShip – Integrates with over 1,000 carriers and allows branded tracking pages.
- ParcelTrack – A mobile app that consolidates shipments from various carriers in one place.
- 17Track – Popular for tracking international packages across dozens of postal networks.
Best Practices for Businesses
- Always send tracking numbers to customers immediately after shipping.
- Provide clear instructions on how to use carrier or third-party tracking tools.
- Use branded tracking pages to reinforce trust and enhance the post-purchase experience.
- Monitor delivery exceptions (delays, returns, failed attempts) and proactively notify customers.
Using Cashback to Save on Shipping Costs
While tracking is typically free, the shipping itself can get expensive. Cashback platforms can help offset costs. With Fluz, businesses can earn cashback with a USPS gift card or get rewards with a DHL gift card when covering shipping expenses. You can also access digital gift cards for other carriers directly through Fluz. For consistent savings across multiple services, download Fluz and turn shipping payments into rewards.
Final Thoughts
Shipment tracking is more than just a convenience—it’s an essential part of running a customer-focused business. By using carrier tools, third-party platforms, and cashback strategies, you can cut costs, reduce stress, and keep customers happy from checkout to delivery.
